Jo Atchison

Jo Atchison is a Category Strategy Leader at Mars, currently leveraging extensive expertise in consumer, shopper, and in-store insights. With a background that includes roles such as Senior Account Manager at Information Resources Inc. and Head of Insight at Premier Foods, Jo has developed strong skills in both qualitative and quantitative research methodologies. They hold a Bachelor of Arts in Business Studies from the University of Plymouth and have completed significant training in leadership and project management. Jo’s career is characterized by their ability to integrate multiple data sources into actionable insights, alongside a proactive approach to team and project leadership.