Joanne Williams is a seasoned Category Management and Shopper Marketing professional with over 15 years of experience. Currently serving as Customer Director at Mars, Joanne has led customer and shopper marketing initiatives across major retail partners such as Asda, Sainsbury’s, and Morrisons since 2021. Prior to this role, Joanne held positions at KP Snacks, Beiersdorf, and United Biscuits, demonstrating expertise in managing customer-facing teams and developing strategic category visions. Joanne earned a BSc (Hons) in Management Sciences from UMIST in 2000.
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