Joe Howe is an experienced CPG/FMCG leader currently serving as a Customer Head at Mars, where they lead a high-performance sales team. With a strong background in consumer insights and revenue management, Joe has previously held roles at companies such as Mondelēz International and Nielsen, focusing on customer and category development. Joe earned an MBA from the University of Saskatchewan and has completed an international exchange at Rijksuniversiteit Groningen. Their expertise lies in driving profitable growth and optimizing category strategies across various retail channels.
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