Joris Hendriks is an experienced commercial leader with over 25 years in the consumer goods industry, specializing in revenue growth management, marketing, strategy, and sales. Currently serving as the Director of Strategic Revenue Management at Mars, Joris combines strategic direction with a hands-on execution mindset to drive impactful results. They have held significant leadership roles at Coca-Cola, where they led a cross-functional marketing team and were instrumental in various turnaround strategies, earning numerous industry awards along the way. Joris is pursuing further education in Revenue & Growth Management while also enhancing their negotiation skills, demonstrating a continuous commitment to professional development.
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