Julia Botsford, M.S. IMC, is a strategic marketing leader with 15 years of experience in digital advertising, brand growth, and business transformation for both Fortune 500 companies and high-growth startups. They have successfully developed integrated marketing strategies, led cross-functional teams, and cultivated relationships with senior executives. Currently serving as the Social, Content & Partnerships Lead at Mars, Julia leverages data-driven insights and emerging technology to drive brand equity and digital growth. Julia co-founded GoHydrate, an electrolyte drink company, achieving significant revenue increases through innovative marketing strategies and partnerships. They earned a Master's degree in Integrated Marketing Communications from Northwestern University, building on a Bachelor’s degree in Advertising and French from Southern Methodist University.
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