Kyle Kathan is currently the Marketing Data Ops Manager for Mars PetCare, where they champion audience-first strategies in media planning and execution. With prior experience as a District Digital Manager at General Motors, Kyle managed the digital performance of numerous dealerships, providing strategic recommendations based on data analytics. Throughout their career, Kyle has developed a strong foundation in digital marketing and business strategy, highlighted by a Bachelor’s Degree in Marketing and Management from Northwood University. Their diverse background includes roles in both the automotive and pet care industries, underscoring a commitment to driving business outcomes through innovative approaches.
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