Laura Boothroyd is a marketing professional with extensive experience in brand management and strategy across various well-known companies in the leisure and consumer goods industries. Starting as a Marketing Assistant at Warwick Castle and Process Management International, Laura progressed to the Resort Brand Executive and later Resort Brand Manager roles at LEGOLAND Windsor, overseeing brand strategies and budgeting. Laura held several positions at Mattel, Inc., focusing on leading brands like Fisher-Price and Thomas & Friends. From April 2021 to April 2023, Laura worked at Mars as Portfolio Senior Media & Content Manager and then as Media Director for the UK & Ireland. Currently, Laura serves as Integrated Communications Lead at EssenceMediacom, focusing on integrated communications for Mars Wrigley Confectionery and Global Pet Nutrition. Laura holds a 2:1 degree in Marketing from Lancaster University.
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