Layla Anacleto

Layla Anacleto has extensive experience in data and CRM management, currently serving as a Especialista de Dados e CRM at Mars since January 2017, where leadership in CRM tool implementation and data integration with GA4 is prominent. Previous roles at Mars include Ecommerce Coordinator, E-commerce Analyst, Category Management Junior Analyst, Category Management Intern, and Human Resource Intern, each contributing to e-commerce strategies, digital merchandising, and category development in the pet sector. Prior experience at Pearson as a Back Office Assistant and Apprentice involved event management and customer issue resolution. Layla holds a Bachelor of Business Administration from Pontifícia Universidade Católica de Campinas, completed in 2018.