Lim Ai Kim is currently the SEA Consumer & Market Insight Manager at Mars, where they focus on consumer insights within the pet nutrition sector. They previously served as Market Research Manager at Fraser & Neave Holdings Bhd from 2018 to 2022, supporting the marketing team with market insights and leading research initiatives. Lim Ai Kim started their career at The Nielsen Company in various roles, including an internship in Retail Measurement Services and later as a Client Service Executive and Manager, where they provided actionable insights to clients in the FMCG industry. They earned a Bachelor of Management in Marketing from the University of South Australia in 2013, following a foundation degree in Business from Taylor's University.
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