Louise Bitcon currently serves as the Customer Activation Lead at Mars Wrigley Australia, where responsibilities include planning and deploying field sales and marketing activities for the Australian Petcare business. With a history of roles at Mars, including Strategic Sourcing Manager and Marketing Activation Manager for Specialist Petcare, Louise has driven impactful marketing initiatives and was recognized with a Bronze award at the 2020 SHOP! Australia & New Zealand Retail Marketing Awards. Prior experience includes Brand & Packaging Manager and Visual Merchandising Manager at 7-Eleven Australia, as well as a Retail Environment Manager position at Apple. Louise began a career in sales management at David Jones, achieving significant sales growth in various portfolios. Educational qualifications include a Bachelor of Business and Bachelor of Arts from Monash University and advanced studies in retail and marketing from institutions such as Swinburne University and the Università di Bologna.
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