Luisa Rojas

Luisa Rojas is a seasoned Brand Director and General Manager with extensive experience in brand growth and consumer engagement. Currently serving as the Brand Director at John B. Sanfilippo & Son, Inc., Luisa leads strategic initiatives for a portfolio of consumer snack brands. Previously, Luisa has held roles in various organizations, including a brand management position at Whirlpool Corporation and brand lead at Glanbia Performance Nutrition. Luisa holds an MBA in Marketing and Business Analytics from the University of Notre Dame and is pursuing a Bachelor of Arts in Political Science and Sociology from the University of Chicago.