Maaike Barbe is an experienced Global Category Activation and Business Development Leader currently serving as the Category and Business Development Director at Melli. With a passion for innovative business strategies, Maaike has a proven track record of delivering sales growth across various sectors, including roles at Mars, where they led global sales acceleration programs and strategies for the ROYAL CANIN brand. Previously, Maaike held positions in merchandising and marketing at renowned companies such as Billabong, Tommy Hilfiger, and BuySafe. Currently pursuing education at the State University of New York at Buffalo, Maaike remains committed to driving organizational growth and profitability.
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