Melanie E. Bednar is a seasoned academic and marketing professional with extensive expertise in consumer behavior and branding. Notable positions include Post Doc at the University of Michigan Ross School of Business, where research was published in leading journals and presented internationally, and roles at Mars, culminating in the position of General Manager Switzerland & Austria. Melanie's experience encompasses teaching, consultancy in marketing and strategy, and leadership in market insights, contributing to substantial business growth across diverse regions. An accomplished researcher with multiple publications and successful grant acquisitions, Melanie holds a PhD in Marketing from Universität Klagenfurt.
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