Nick Brookes is an accomplished analytics and marketing professional with over 24 years of experience in varied roles and leadership positions. Currently serving as the Technical Director (Analytic Products) and EMEA Analytics Engagement Director at Mars since May 2021, Nick focuses on leveraging data to enhance business value in the pet industry. Prior to this, a 20-year tenure at RS Components included roles such as Senior Director of Strategic Marketing, where Nick developed technology roadmaps and improved commercial performance, and Vice President of Customer Insight & Strategy, overseeing a global insight function and utilizing advanced analytics tools. Nick's early career includes positions that built foundational expertise in analytics and marketing, starting as a Database Marketing Assistant at Farming Online and advancing through various roles to lead significant teams and initiatives at RS Components. Nick holds a degree in Mathematical Studies from the University of Leeds.
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