Nicoleta Eftimiu is the General Manager at Mars, overseeing business performance for Mars Pet Nutrition in Romania, Hungary, Czech Republic, and Slovakia since 2025. With a strong background in marketing and business operations, Nicoleta previously held leadership roles at AniCura Italy, The Coca-Cola Company, and Mercury Promotions. They possess 25 years of diverse experience and hold degrees in Management and Leadership from esteemed institutions, including IMD and SDA Bocconi. Driven by a passion for innovation and collaboration, Nicoleta champions team empowerment and strives for commercial growth while making a positive impact in the community.
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