Ofer Friedman is a Senior Business Development Manager for Norway and Denmark at Mars since May 2019, previously serving as Key Account Manager and Category Manager for Confectionery at MARS MULTISALES NORDICS from March 2016 to May 2019. Prior experience includes roles as Category Manager for Wrigley, focusing on the Gum Category, and Business Partner Manager at Visma IT & Communications AS and Mamut AS, where partnership development was essential. Ofer began a career at Wrigley as Trade Marketing Manager, emphasizing product launches and promotional strategies. Ofer holds a B.A. in Economics and Business Management from the College of Management in Israel, alongside Category Leadership Certification from GS1 Germany.
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