Patrick Zeng is currently the Director of Customer Activation, Category Strategy, and SRM at Mars, leading a team of 20 in various marketing functions for Mars Snacking since 2022. Previously, they served as the Director of Customer Marketing & Category Management at Mars, where they led a team that contributed to their recognition with the 2021 Annual Summit Award for “Quality Growth.” Their experience includes a role as Key Account Director for Walmart Canada at L'Oréal, where they significantly improved the company’s performance ranking. Patrick began their career in finance and holds a Bachelor's Degree in Finance with double minors in Accounting and Information Systems from McGill University.
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