Philippa Mitrou is a Global Lead Marketing Transformation professional with over 15 years of experience in digital growth strategies, e-commerce, and customer retention, specifically within the Consumer Goods and Telecom sectors. Having worked with iconic brands across various roles, including Senior Global Product Manager at Mars, Philippa currently leads the transformation of CRM strategies and technology for Mars Inc. Additionally, Philippa possesses extensive expertise in launching innovative products and evolving business models towards digital consumer-centric approaches. Their educational background includes a Master’s degree from City University Seattle and a Bachelor’s in Business Administration from the Technological Educational Institute of Athens.
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