Rob Friedman

Rob Friedman is a seasoned packaging development professional with over 25 years of experience in the industry. Currently serving as the Senior Director of Packaging Development for Mars Chocolate North America since April 2001, Rob manages a team focused on creating packaging for seasonal products and the Snickers/Milky Way/3 Musketeers portfolio. In this role, Rob acts as the R&D functional lead on the Seasonal Business Leadership Team, overseeing strategy, resource management, and associate engagement. Prior to Mars, Rob held various positions at World Kitchen from March 1998 to April 2001, culminating in the role of Senior Packaging Specialist. Rob holds a Bachelor of Science degree in Packaging Science from the Rochester Institute of Technology, earned between 1992 and 1997.