Roberto Fraga

Roberto Fraga currently serves as the National Head of Owned Retail for Turin Chocoboutiques at Mars, a role held since April 2020, overseeing a unique retail business in Mexico that emphasizes gifting and premium chocolate. Prior to this, Roberto held various leadership positions at Mars Wrigley, including Corporate Affairs Director for Latin America North and Public Affairs Manager. Roberto also co-founded Kaanbal Experiencias, focusing on developing companies through employee growth and happiness, and has a solid background in communication and sustainability from a tenure at Kellogg Company. Academic qualifications include a degree in Engineering from Itesm - Queretaro and a Master’s in Business from Universidad MONDRAGON-UCO.