Sam West is a seasoned marketing professional with significant experience in global brand management, particularly within the pet care industry. At Mars since August 2012, Sam has held various leadership roles, including Global Brand Director for TEMPTATIONS/DREAMIES and Global Brand Manager for SHEBA, where remarkable achievements include doubling global sales and launching award-winning sustainability campaigns. Sam has demonstrated expertise in leveraging digital innovation to enhance consumer engagement and has successfully led cross-functional teams to deliver impactful marketing strategies across key brands. Additional experience includes roles in growth marketing, market analysis, and team leadership, complemented by a Bachelor of Commerce from Smith School of Business at Queen's University and a specialization in Digital Marketing & Leadership from Squared Online.
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