Sergio Peniche is an experienced multicultural leader and marketer who has held influential roles in various FMCG companies across different geographies. They served as Marketing Director for Chocolate Mexico at Mars Chocolate from 2005 to 2010 and later held key positions at Mars China and other divisions, leading brand strategies for major products like Snickers and M&M's. Currently, they work as Sr. Director of Brands and Content for Mars Wrigley Global Emerging Markets, focusing on brand strategy and communication. Sergio holds an International Master on Applied Creativity from Universidad de Santiago de Compostela and a degree in Communication Sciences from I.T.E.S.O.
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