Shubham Kumar

Shubham Kumar is a Consumer Insights Specialist at Mars since January 2024, focusing on brand and consumer performance through data analytics tools such as Nielsen RMS and Kantar HHP. Prior experience includes roles as a Financial Analyst at eClerx, where trade reconciliation and compliance reporting were managed, and as a Research Executive at NielsenIQ, providing retail audit insights for ITC's Spices portfolio. In a recent position as Senior Executive at Brandscapes Worldwide, insights for the beverage category were developed, delivering strategic recommendations to Coca-Cola's marketing team in India. An educational background features a Bachelor of Commerce from Calcutta University, a Certified Accounts Professional Diploma from St. Xavier's College, and postgraduate studies in Market Research from Northpoint Centre of Learning.