Shuting Luo is an experienced Digital BP Manager at Mars, Inc since July 2021, specializing in transitioning media from traditional to digital formats and developing data-driven solutions for maximizing omni-channel media ROI. Prior to this role, Shuting served as a Marketing Planner at New Pearl Ltd from December 2016 to April 2018, where the focus was on creative marketing strategies and successful product promotions. Additionally, experience as an Operation Supervisor of Data Product at iPinYou from April 2018 to June 2021 involved optimizing Marketing Intelligence Platforms and providing big data consulting. Shuting holds a Bachelor's degree in Marketing and Social Work from Guangdong University of Finance and Economics and a Master of Science in Integrated Marketing from New York University.
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