Simone Morrison is the Category Strategy Lead at Mars Petcare, having previously held various positions at Mars including National Category Manager and Category Strategy Leader for Confections. From 2015 to 2017, Simone worked as the Category Development Manager for Fruity Confections at Wrigley Australia and New Zealand, focusing on consumer insights and actionable market strategies. Simone earned a Bachelor of Commerce degree in Marketing from the University of Western Sydney between 1991 and 1994.
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