Sin Bee Chua is the SEA S&OP+ Lead at Mars, specializing in speed-to-market and end-to-end project management. With over 18 years of diverse experience, they have successfully led integrated planning processes and cross-functional collaborations to enhance business performance in the food industry. Sin has also served as a transformative coach since 2018, focusing on career transition and personal growth. They previously took on leadership roles in project management and employee development at MacFood Services and the Malaysia Association of Certified Coaches. Sin holds a Bachelor of Science in Food Studies from Universiti Putra Malaysia.
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