Steve Goodyear has over 18 years of experience in the consumer goods industry, currently serving as the Market Strategy & Deployment Director for EU Ecommerce at Mars since March 2020. Prior to this role, Steve held various positions at Unilever from July 2006 to December 2019, including Head of Pure Play and Head of Category & Commercial Strategy for Home Care UK. Steve began a career in the industry at Anheuser-Busch InBev as a Merchandiser & Category Executive from September 2005 to July 2006, showcasing a strong background in category management, commercial strategy, and eCommerce acceleration.
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