Taylor Spaeth specializes in consumer insights and brand strategy, focusing on problem-solving for business challenges through human truths. Currently, Taylor serves as a Senior Manager in Insights and Analytics at Mars and Kellanova. Taylor previously held positions as a Senior Strategic Planner at Geometry Global, a Senior Strategist at Leo Burnett, and Director of Strategic Planning at Arc Worldwide. Taylor also worked as a Consumer Insights Manager for both the Breakthrough Innovation and Fresh Beverages and Desserts teams at The Kraft Heinz Company. Taylor is pursuing a B.S. in Recreation, Sports, and Tourism Management at the University of Illinois at Urbana-Champaign.
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