Tom Barlow

Tom Barlow is a seasoned professional in product management and analytics, currently serving as Senior Product Lead (Global) in Omnichannel Analytics at Mars since October 2022, where responsibilities include managing the Europe DCOM analytics product roadmap and exploring GenAI partnership opportunities. Previously, Tom held roles such as Product Strategy Lead at Mars, focusing on data analytics to drive business solutions, and Programmatic Solutions Consultant at iPinYou, a leading AI-driven marketing technology firm in China. Additional experience includes positions as Agency Account Director at Admedo, Founder of WHAAM BANH MI LIMITED, Associate Director at ANZ managing multinational client portfolios, Client Coverage Manager at Standard Chartered Bank, and Marketing Coordinator and Product Sales Manager at McKay William. Tom holds a Bachelor of Science in Media Technology with a foundation in Computing from Oxford Brookes University.