Vanessa Wei is a Senior Consumer Insight Manager at 玛氏食品, where they have been since 2015. With over ten years of market research experience, Vanessa specializes in consumer usage and attitude, market segmentation, and product innovation. Previously, they held positions at 伊利集团 and Kantar Millward Brown, where they managed research projects and developed strategic insights. Vanessa earned a Master of Business Administration from Beijing Institute of Technology and holds a Certified Project Data Analysis certification.
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