Viktoria V.

Viktoria V. currently serves as a C&T Portfolio Brand Manager at Mars since March 2017, focusing on portfolio development and brand building within the C&T category, achieving significant growth and launching successful innovations. Viktoria previously held the position of Brand Manager for WHISKAS®, where a brand strategy was implemented that revitalized market share and positioned WHISKAS® as the second player in the Cat Dry Market. Additional roles include leading product launches in EMEA as an Activity Manager at Mars Wrigley and working as a Category Development Specialist at Mars PN. Viktoria's career began at SUPERPOSITION as a Brand Communications Specialist. Educational qualifications include a Bachelor's degree in Economics from Lomonosov Moscow State University and a Master's in Business & Management with a focus on Strategic Marketing from the Higher School of Economics.