Xi Chen

Xi Chen is a Lead Data Scientist at Mars, where they lead data acquisition efforts and develop pilot programs to enhance data pipelines and audience segments for marketing strategies. Prior to Mars, Xi worked as a Data Science Consultant at TransUnion, focusing on campaign analytics and machine learning model development. Xi also served as a Senior Analyst at Acxiom, contributing to a significant increase in annual revenue through audience solutions, and held a role as a Marketing Analytics Analyst at Accenture. Currently, Xi is pursuing an MBA & MS in Applied Statistics, Finance, & Statistics at Bowling Green State University, having previously earned a Bachelor's degree in Economics from Shanghai University.