Thad Baker

Thad Baker has a diverse work experience in the field of digital analytics and marketing optimization. Thad started their career in 2013 as a Digital Marketing professional at OPUBCO Communications Group, where they planned and executed successful inbound marketing campaigns for clients, utilizing techniques such as SEO, social networks, keyword research, and growth hacking. In 2014, Thad joined Idea Ranch as an Analytics and Optimization specialist, responsible for analyzing and optimizing marketing efforts. Thad then moved to MidFirst Bank in 2016 as a Digital Delivery Analyst and Web Project Manager, overseeing digital projects and analyzing their impact. Thad joined E-Nor Inc. in 2018 as a Digital Analytics Consultant, providing Google Analytics 360 solutions for enterprise-level clients. During this time, they managed numerous client accounts and handled various responsibilities including consulting, project management, and sales support. E-Nor Inc. was later acquired by Cardinal Path in 2020, and Thad continued their role as a Senior Consultant, Implementation. Thad'sexpertise helped leading brands integrate multiple touchpoints and analyze data to enhance their marketing efforts. In 2022, Thad joined MARTEX Software as a Product Manager, taking on the responsibility of managing and developing products. Throughout their career, Thad has consistently demonstrated an aptitude for utilizing data-driven strategies and implementing analytics solutions to drive marketing success.

Thad Baker obtained a Bachelor of Arts degree in Journalism and Mass Communication with a specialization in Advertising from the University of Oklahoma. Thad completed this degree from 2005 to 2010. In terms of additional certifications, Thad became a DAA Certified Web Analyst through the Digital Analytics Association in August 2018. Thad also obtained a Google Analytics Certification from Google in 2014.