Damacena ..

Damacena is a CRM Specialist with over a decade of experience in retail, focusing on administrative, commercial, trade, and marketing roles. They have worked extensively in B2C e-commerce, managing sales cycles and multichannel strategies, and utilizing tools such as Magento, ERP, and Google Ads. At Martins, they are involved in developing and executing B2B marketing strategies using advanced MarTech technologies like Salesforce Marketing Cloud to enhance customer journeys. Damacena holds a degree in Social Communication with expertise in Advertising and Marketing from ESAMC.