Fast growing businesses don't just target immediate buyers, they mobilise communities with a shared want of 'something better’.

However, most tech and finance businesses are stuck in a cycle of trying to sell the product instead of stoking the appetite for it.

Boundless innovation and engineering often stops short of how to sell it and products/services don't start conversations on their own.

However, when you craft a campaign around the reason you made the thing in the first place, you stop competing on specs, start appealing to human instinct, never run out of content, and start growing movement of people with a vested interest in your success.

I've been working in creative advertising and television for 20 years with some of the most recognisable global brands. There's nothing that delights me more than to bring that capability to growth hungry teams who know their distinct value but are drowned out by the noise of the distinctly less impressive.

It’s only when you’ve rolled up your sleeves to get hands-on at every stage - from customer insight, to strategic brand storytelling, developing formats, creating and capturing authentic performances, testing edits for different algorithms, and actually posting the content - that you begin to see how and why the innovation and engineering cannot stop at the products we sell.

MARTYN

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MARTYN

Org chart

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