Eric Liu

Eric Liu is a seasoned professional with extensive experience in product management and development, currently serving as Managing Director at Lance Group since September 2018. In addition to this role, Eric judges for MassChallenge and mentors at Boston University while also being an angel investor with Launchpad Venture Group. Previously, Eric held pivotal roles, including Chief Product Officer at Brookstone, where product commercialization strategies were developed, and President of P&G Beijing Technology Inc., leading significant innovation initiatives. With a strong foundation in electrical engineering, including a PhD from Binghamton University, Eric's career is marked by a commitment to integrating consumer insights into actionable product strategies and fostering innovation across diverse teams and markets.