Lilla Peczely

Lilla Peczely is a seasoned marketing professional and educator with extensive experience in both corporate and startup environments. Currently serving as a Lecturer of Marketing, Interpersonal Communications, and Service Marketing at SBS Swiss Business School, Lilla combines theoretical frameworks with practical insights to enhance learning outcomes. As the Accelerator Director for Founder Institute Switzerland, Lilla mentors startups on brand innovation and go-to-market strategies while managing program operations. Additionally, Lilla acts as a Global Startup Advisor and Leanstack Coach for MassChallenge, focusing on business model optimization for early-stage startups. With prior leadership roles at Procter & Gamble that include Director of Global Innovation and Marketing, Lilla has a proven track record of driving substantial sales growth and leading successful innovation initiatives across multiple product categories. Lilla's educational background includes advanced studies at prestigious institutions such as Kellogg Executive Education and MIT Sloan School of Management, further complementing a solid foundation in marketing and economics.