Mark Mechling

Data & Analytics Manager

Mark Mechling is a data and analytics professional with extensive experience in online marketing and data management. Currently serving as the Data & Analytics Manager at MASSIVE ART since August 2022, Mark leverages SQL, R, and Excel for data analysis and visualization, while also implementing Google Analytics 4 and ETL processes for clients. Previously, as the Head of Online Marketing at axion.shop from August 2019 to July 2022, Mark led a team and was responsible for enhancing online shop performance, managing advertising campaigns, and achieving significant reductions in customer acquisition costs. Earlier roles included a Research Assistant position at Universität Hohenheim, where Mark contributed to a project on artificial intelligence in services, and an Online Marketing role at Bosch Smart Home focused on market analysis and content creation. Mark holds a Bachelor's degree in Economics from the University of Hohenheim and is pursuing a Master's degree in Business & Computer Science at the University of Vienna.

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