MASSIV+ is a cross‑industry initiative and venture accelerating credible climate action across value chains.
Up to 90% of industrial emissions occur in the value chain (Scope 3), yet decisions are still made using estimates, fragmented data and custom questionnaires. MASSIV+ addresses this by enabling companies to measure, share and act on real Scope 1 and 2 emission data, making Scope 3 more reliable, comparable and actionable across industries.
Founded by leading industrial companies and now developed as a Vinnova‑funded project led by GU Ventures, MASSIV+ brings together large companies, SMEs, financial institutions and ecosystem partners to build a standardised, secure and scalable approach to emission data sharing and analysis.
MASSIV+ is evolving from initiative to operational venture, with the ambition to become a shared industry infrastructure for data‑driven decarbonisation.

MASSIV+

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MASSIV+

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