Christopher James

Director Of Performance Marketing at MasterClass

Christopher James has a diverse work experience in various roles within the marketing, media, and entertainment industries.

Starting in 2011, James worked as the Life + Arts Editor for the Los Angeles Loyolan, where they managed content, designed layouts, and wrote articles for the school newspaper.

In 2014, James began their freelance writing career, contributing articles to publications such as BroBible.com and Elite Daily.

During the same year, James also worked as an Executive Assistant and Script Reader for Trancas International Films, where they assisted the President and SVP of Business Affairs and provided script coverage.

From 2014 to 2016, James worked as a Digital Planning Assistant at MediaCom, supporting the planning team in preparing media proposals, plans, budgets, and reports for various clients across different industries.

In 2016, James held the role of Media Strategist at Liquid Advertising, Inc., where they handled the planning, strategy, execution, and reporting analysis for digital advertising campaigns for well-known video game accounts.

From 2016 to 2020, James held multiple roles at Awards Circuit, LLC, including Assistant Editor - TV and Contributing Writer - Film and Television. In these roles, they organized and assigned articles, collaborated with the Editor-in-Chief, and wrote film and television-related content.

From 2018 to 2022, James worked at Fandango, initially as a Digital Marketing Associate, then as a Digital Marketing Specialist, and eventually as the Manager of Performance Marketing. Christopher managed marketing efforts for various brands under the Fandango umbrella and implemented strategies throughout the entire lifecycle of film releases.

In 2020, James contributed to the website Awards Radar as a Contributing Writer, writing interviews, reviews, and awards analysis pieces.

Since 2020, James has also been a Weekly Columnist for The Film Experience, writing a series called "Gay Best Friend" that explores the gay best friend trope in film.

Most recently, James has joined MasterClass as a Senior Performance Marketing Manager, focusing on diversifying the company's performance marketing mix and managing new paid channels.

Overall, Christopher James has demonstrated their expertise in marketing, media, and entertainment through their diverse work experience in various roles.

Christopher James graduated from Loyola Marymount University in 2014 with a Bachelor of Arts (B.A.) degree in Screenwriting and a Bachelor of Business Administration (B.B.A.) degree in Marketing. In addition to their formal education, Christopher James has obtained several certifications. In July 2017, they received the Trading Academy Certification from The Trade Desk, Inc. More recently, in January 2023, Christopher James obtained certifications in LinkedIn Content and Creative Design, LinkedIn Marketing Solutions Fundamentals, and LinkedIn Marketing Strategy from LinkedIn.

Links