Luis Rod

Senior Data Specialist at MasterClass

Luis Rod has a diverse background in various roles related to data analysis, marketing, and business intelligence. Luis currently works as a Senior Data Specialist at MasterClass, where they prioritize landing digital media performance data and provides data-driven analysis and recommendations. Prior to this, they worked as a PPC Specialist at AMZingPPC.

In previous positions, Luis worked as a Business Intelligence Specialist at ZT Group, where they focused on ETL processes and reporting. Luis also worked as a Business Intelligence and Marketing Chief at Security Solution, leading a digital marketing team and developing an integrated system for data retrieval and analysis. Luis played a crucial role in creating a successful advertisement strategy and overseeing the development of the company's e-commerce website.

Before that, they held roles as a Marketing Strategy and Content Chief at Virtually Present, where they led marketing strategies tailored to client needs, and as a Business Intelligence and SEO/SEM Chief at Playful Agency and Wikot, where they managed teams and implemented SEO/SEM techniques for various organizations.

Overall, Luis Rod has experience in data analysis, digital marketing, and business intelligence, with a proven track record of delivering data-driven insights and strategies to drive business growth.

Luis Rod's education history begins in 2012 when they enrolled in Universidad Central de Venezuela to pursue a degree in Economics. Luis completed their undergraduate studies in 2019. In 2018, Luis attended Bloxie School where they obtained a certification in Experiential Marketing.

Continuing their education, in 2019, Luis enrolled in Universidad Central de Venezuela once again, this time to pursue a Master's degree in Business Intelligence and Big Data. Luis completed this program in 2020.

Luis also holds a variety of additional certifications. In 2018, they obtained a certification in Mercadeo Experiencial from Bloxie School. In 2019, they received a certification in Python for Data Scientist from DataCamp. In 2019, they also obtained a certification in Strategic Negotiation from LinkedIn.

Furthermore, Luis has acquired several certifications in the field of data analysis and digital marketing. In 2020, they obtained certifications in Competitive Analysis and Keyword Research from SEMrush, as well as certifications in Data Analyst: Advanced Reporting Techniques, Data Scientist: Essential Statistics, User Experience (UX) Essentials, Fundamentals of SEO, Inbound Marketing, and Technical SEO and On-Page SEO from LinkedIn. In 2021, they obtained an EF SET Certificate™ in English proficiency, and in 2023, they obtained a Google Data Analytics Professional Certificate from Google.

Based on the information provided, Luis Rod has a solid educational background in economics, business intelligence, and big data, along with certifications in marketing, data analysis, and English proficiency.

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Timeline

  • Senior Data Specialist

    April, 2023 - present