Wagner Boratto

Wagner Boratto has a diverse work experience in the digital marketing field. Wagner started their career as the Founder of Growth Mode from 2019 to 2021. In this role, they were responsible for the company's operations. Wagner then worked as a Media Analyst at AM4 from 2020 to 2021. At AM4, they gained experience in media analysis and optimization.

Afterwards, Wagner joined wee! as a Senior Media Analyst in 2021. At wee!, they specialized in creative campaigns and was responsible for media planning, campaign management and optimization. Additionally, they worked with Google Tag Manager for event configuration and custom script deployment. Wagner also collaborated with the creative team, providing data analysis and insights.

In 2022, Wagner joined Wine.com.br as a Performance Marketing Specialist. In this role, they managed digital media, conducted experiments in paid media, pricing, and CRO, and analyzed user journeys. Wagner successfully reduced CAC of media, increased conversion rates of landing pages, and created dashboards for result tracking.

Most recently, Wagner is working at MasterClass as a Performance Marketing Specialist.

Wagner Boratto's education history is as follows:

- From 2019 to 2021, Wagner attended the Universidade de São Paulo (USP) and earned a Master of Business Administration (MBA) degree with a specialization in Marketing.

- In 2023, Wagner enrolled in CXL and pursued a Minidegree in Conversion Optimization.

Wagner has also obtained several certifications, including:

- Digital Psychology & Behavioral Design Training from CXL, completed in April 2023.

- Heuristic analysis frameworks for conversion optimization audits from CXL, completed in February 2023.

- Landing page optimization from CXL, completed in January 2023.

- Growth Hacking from Gama Academy, completed in June 2019.

There is no information provided about Wagner's undergraduate education or degree, as the section for the Universidade Federal de Juiz de Fora is empty. Additionally, the completion months and years for the Google certifications are not specified.