Jennifer Sefakis

Jennifer Sefakis (previously Hurst) has extensive experience in marketing and public relations. Jennifer most recently worked at MasterControl as the Sr. Director of PR and Content, starting in October 2018. Prior to that, they served as the Principal and Marketing Strategist at The Injenuity Group, starting in March 2009. In this role, they built a consulting agency to manage marketing and communications projects for clients, providing strategic marketing and PR solutions.

From November 2017 to June 2018, Jennifer was the Director of Marketing and Communications at Evelar Solar, where they created the marketing and PR strategy for the company. Jennifer also managed a team and utilized content-driven campaigns to educate customers about solar and current technologies.

Before that, they held the position of Director of Marketing and PR at Recursion Pharmaceuticals from February 2017 to November 2017. In this role, they developed the marketing, thought leadership, and PR strategy for the start-up, including brand messaging and website redevelopment.

Jennifer also has experience as the Director of Public Relations at The Summit Group from April 2015 to February 2017. Jennifer managed the PR department, doubling annual PR revenue during their tenure.

In addition, they worked as the Marketing Officer at ColdFire, LLC from July 2009 to February 2014. During this time, they completed market research, developed the business plan, and secured grants to fund technology development.

Earlier in their career, Jennifer held various marketing and sales roles including VP Marketing and Sales at Red Ledges Development, Director of Marketing at Kennecott Land, and Marketing Director at Castle Rock Development Company.

Jennifer began their career as the President of Injenuity, Inc., where they successfully built a consulting business and doubled annual profits over four years. Jennifer'sclients included Beaver Run Resort, Intrawest Resort Development Group, and East West Real Estate.

Overall, Jennifer Sefakis (previously Hurst) has a strong background in marketing and PR, with experience in management, strategy development, and budgeting.

Jennifer Sefakis (previously Hurst) earned a Bachelor of Science degree in Journalism from the University of Wisconsin-Madison, graduating in 1991.