Mastermind Toys
Brian Tarleton brings extensive retail management experience, currently serving as Store Manager at Mastermind Toys since May 2015. Prior to this role, Brian held the position of Store Manager at Disney Store Canada from November 2001 to October 2014, where significant achievements included the promotion of key staff and a notable sales increase from $2.5 million to $4 million within two years. Earlier in their career, Brian worked as a Store Manager at Footlocker Inc., where sales volume increased by $1 million, and Brian played a critical role in staff development and maintaining high merchandising standards. Brian holds diplomas in Recreation Facilities Management from Seneca College and Seneca Polytechnic.
Mastermind Toys
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Mastermind began in 1984 as a 300-square-foot shop in Toronto that sold educational software for home computers. Now with 68 stores coast-to-coast and a wonder-filled website, Mastermind Toys is the nation’s largest specialty toy and children’s book retailer. We’re a place where curiosity guides kids—and kids-at-heart—to new discoveries around every corner. As Canada’s Authority on Play, we take play very seriously because we believe that “Play is Kids’ Work.” Our curators are industry-leading merchants who follow our “Why Kids Play” Model to select products based on age and learning stage and lead thinking on development, education, and play patterns in the industry. At Mastermind Toys, we are proud to represent the cultural values that have guided us throughout our almost 40-year Canadian heritage. We value: Customer obsession: we’re curious about why kids play Action: we think bold and act fast Performance: we play to win together Inclusivity: we want to create a space for all to play Having fun: we believe everyone should embrace their kid- at-heart. In 2021, we won the Omni Channel Award at Retail Council of Canada's Excellence in Retailing Awards for our digital transformation and in 2022, we were named a winner of Canada's Best Managed Companies and won the Retail Marketing Award at the Excellence in Retailing Awards.