Frea Paramieta is a seasoned professional in the retail and merchandising industry, currently serving as Brand Manager for Men's Apparel at PT Matahari Department Store Tbk since December 2022. Previous experience includes roles such as Business Development for China Beauty products at Xingyun Group, Clean Beauty and Mom & Baby Care Category Manager at PT Organik Sehat Alami, and various merchandising positions at iStyle.id, iLOTTE, and FCORP, where Frea focused on optimizing product assortments, managing brand relationships, and implementing marketing strategies. Earlier career highlights include account management at PT Maha Daya Komunika and product buying at PT Giordano Indonesia, with a foundational experience as a Leather Goods specialist at Louis Vuitton. Frea holds a Bachelor's Degree in Retail and Merchandising from the University of Arkansas.
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