Ed Stoner

Ed Stoner is an experienced strategy and marketing consultant currently serving as an Independent Consultant at New Dynamic since October 2020, focusing on strategic planning for breakthrough technologies in various sectors, including next-gen materials and performance footwear. Previously, Stoner held the position of Chief Marketing Officer at GOZEN, emphasizing the scale-up of biomaterials for global brands. Stoner also worked as a Brand & Commercial Strategy Consultant at BASF, where brand strategies and go-to-market plans were developed for leading apparel and footwear materials. Additional experience includes a part-time consultancy role at adidas, where Stoner provided insights on brand messaging and product creation, as well as various independent consulting positions, including transforming a failing business model for a pool hall and serving as a football agent in East Africa. Stoner holds an MSc in Business and Management from Trinity College Dublin and a BA in History from UCL.