Asha Weisman is a seasoned professional with extensive experience in insights and research leadership. Currently serving as Senior Director at Material since May 2017, Asha oversees a team of researchers, emphasizing excellence, growth, and positive team culture. Asha possesses expertise in high-quality custom and tracking research across various methodologies, acting as a thought partner for clients in diverse industries, including technology, pharmaceuticals, and consumer packaged goods. Prior roles include Director and Associate Director of Insights at Material, as well as Executive Coordinator at The Emily Shane Foundation. Asha's academic credentials include a Master of Arts in Social Psychology from UC Santa Barbara and a Bachelor of Arts in Psychology from Loyola Marymount University.
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