Brad Lamendola

Brad LaMendola is an experienced digital marketing and media strategist with a robust background in managing large-scale media investments and developing comprehensive digital marketing strategies. Currently serving as Group Director of Paid Media Strategy at Material since February 2022, Brad previously held the position of Director of Digital Marketing & Strategy at The Shed, where responsibilities included e-commerce strategy and brand development. Prior experience at Digitas North America included roles such as VP/Group Director for Media Investment & Activation and VP/Director of Paid Social, focusing on optimizing media investments for major clients like Whirlpool and leveraging social media strategies in the financial services sector. Additional experience encompasses various positions in communications planning and media strategy across several prominent firms, such as Carat USA, MediaCom, and OMD USA, complemented by a Bachelor of Science in Marketing from Providence College.