Caroline Kennedy

Caroline Mackenzie Kennedy is an accomplished marketing executive with extensive experience in brand design and strategic marketing leadership. Currently serving as Chief Marketing Officer, Chief Design & Brand Officer, and Action Division President at Material since January 2021, Caroline leads teams in creating high fidelity brands and enhancing customer experiences. Caroline holds the position of EVP Brand Design at Bermuda Stock Exchange since June 2020. Previously, Caroline was CEO and President of Karma Agency from June 2007 to December 2021, and Consulting Chief Marketing Strategist at American Education Services/PHEAA from July 2006 to June 2007, where strategic initiatives were spearheaded to centralize marketing efforts. Earlier in the career, Caroline was Chief Marketing Officer and COO at Red Tettemer, Inc., overseeing agency management and business development, and initially managed key accounts as an Account Director. Caroline earned a BA in English and French from Calvin University between 1994 and 1996.