John Paul Matthews is a versatile consultant specializing in brand strategy, growth consulting, and innovation. With experience leading cross-functional teams at notable companies such as C Space, Tesco, and Bupa, they have a proven track record in creating human-centered products and services, optimizing user engagement, and driving organizational change. Currently, they serve as a Director at Material and operate their own brand strategy consultancy, working with diverse clients to develop innovative solutions. John Paul earned a Bachelor of Arts in Music from the University of Newcastle-upon-Tyne.
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